Diesel Black Friday 09 from Karli Stein on Vimeo.
Last Black Friday, bears were found protesting in front of the Diesel store in New York City over some racy Diesel ads involving bears put in compromising situations.  These ads did not sit well with the bear community and all of their brothers and sisters, from black Read more...

Deck the halls this season with some Diesel watches. Check out these new watches from Diesel is a must with 5 brand new styles that will make anyone have a very jolly holiday. I personally love the black sleek watch with a leather strap which also features a mirror crystal screen with LED digital module. Read more...

55DSL, the younger lifestyle arm of Diesel will literally be hijacking 15 Diesel stores across the United States selling 15 their key pieces from the fall/winter 2009 collection men’s collection, the 55DSL x adidas Originals XV/55 sneaker, and their limited edition 10.55 t-shirts for 15 days only.
The 55DSL x adidas Originals XV/55 is the Read more...

It’s no secret that 55DSL is going all out to celebrate their 15th Anniversary this year.  If you were cool enough to be at the 55DSL Music Loves Fashion party at Coachella then you know exactly what I’m talking about. Although the party was a raging success, 55DSL still has some more tricks up their Read more...

This past Saturday bpm joined the Diesel crew at their store in West Hollywood to kick off the new fragrance “Only The Brave.” The event kicked off around 8 p.m. With a VIP industry crowd consisting of both press and celebs alike. Excellent cocktails from the Don Julio mixologists, one called the “White Tiger” Read more...

In the last 48 hours, Andrea Rosso has gone from Creative Director of 55DSL to a full on paparazzo, documenting the wide swath of humanity at the Coachella Valley Music & Arts Festival with dozens upon dozens of digital photographs. From celebrity get-ups (Dita Von Teese doing her best Mrs. Thurston Howell) to ultimate Frisbee Read more...