The Survival Kit was created in collaboration with Los Angeles-based record label  Dim Mak, and renowned Italian tent manufacturer Ferrino and will consist of one ultra cool tent, a limited edition 55DSL t-shirt, and an exclusive Dim Mak compilation CD…

It’s no secret that 55DSL is going all out to celebrate their 15th Anniversary this year.  If you were cool enough to be at the 55DSL Music Loves Fashion party at Coachella then you know exactly what I’m talking about. Although…

Video Party recap from MUSIC LOVES FASHION at the Riviera Resort – Coachella 2009. Hosted by Jeff Duke and Adam Frankel.

With us in house were 55DSL, AMP Energy, House of Hype, Belvedere IX, Dim Mak, Skullcandy & more put on…

The Bloody Beetroots wearing the Adam Cruickshank 10.55 T-shirt (photo by Rony Alwyn)

Each season, Italian streetwear brand 55DSL releases a limited collection of T-shirts called the 10.55 series that are designed by artists from around the world handpicked by 55DSL’s Creative Director Andrea…

While you were dying in the sun watching Superchunk or something we were kicking it poolside at the Riviera getting shwaysted. Thanks to the hook up from Belvedere for the giant shot dispensers and big ass pink towels. 55DSL turned…

The 55DSL fifteen fuckin years pool party to be exact and it’s going down Saturday the 18th in the heart of Coachella. Why spend the early afternoon at the polo fields sweating balls and watching bands you don’t really care…

Text by Aldo Davalos

Fashion and lifestyle are ever changing by nature. People change their mind on style as fast as they change their latte order at a coffee shop. Brands need to be able to change with the fast-paced consumer…

If you don’t know now you know. BPM and Music Loves Fashion have teamed up again along with a bevy of other sponsors like Belvedere lx and 55DSL to bring you almost a Coachella within a Coachella except it’s not happening…

The O.C. crowd came out to booze and browse the latest art installation at South Coast Plaza’s 55DSL Concept Store in Costa Mesa, CA. There were DJ sets by DJ Pube$ and From Elsewhere and a live performance from Urthworm. Photos…

55DSL and friends celebrated the opening of the their new pop up store last night at OC’s lux mega mall South Coast Plaza last night. DJ sets by Lykke Li, Bjorn (of Peter, Bjorn + John) and Dan Sena kept everyone…